Writing Samples / Shari Shallard

Inside Denim • 1st April 2024

Genderless Jeans: Leaving "His or Hers" Behind

After several years of tentatively stepping into the gender-free zone, denim is claiming its place as a definitive genderless apparel category. It could even be said that it is reclaiming this position, if you go back to pre-1930s Levi’s, but women having to borrow their husband’s or brother’s jeans doesn’t quite feel the same.

SkinHealth Magazine • 1st January 2024

Make a Healthy Habit Stick

You may have heard people say it takes 21 days to form (or break) a new habit, but a definitive study by Phillippa Lally at University College London found it actually takes months for a new habit to stick. That’s a long time to maintain willpower.

WSA Performance & Sports Apparel • 1st April 2024

Reinvent to Innovate

There is no question that Nike Forward, which debuted last autumn with an inaugural hoodie and crew style, is an interesting textile development. But can the current iteration — with its raw details and grey only colorway — be the ‘game changer’ the brand claims it to be?

Classy.org • 1st January 2020

9 Steps to Kick Off Content Marketing Strategy

If you’re a nonprofit in 2017, you might be feeling weary from your traditional outreach and marketing efforts. You might have a sense of doubt as you drop a pile of appeal letters into the outgoing mail, or you could feel somewhat stunned when a human actually answers your repeated phone calls.

Inside Denim • 31st October 2022

Clocking On: Emotion-Led Designing

From choosing each day’s jeans to reading indigo philosophy, Christina Agtzidou’s deep love for denim is woven into all aspects of her day.

WSA Performance & Sports Apparel • 1st October 2020

The Great Indoors

Emerging from months of lockdown into a world in which competitive sports and outdoor activities are still very much limited, companies are figuring out how to serve their customers and build much-needed community.

WSA Performance & Sports Apparel • 1st April 2024

Enhanced Awareness

If you’ve ever thrown a ball to a friend without actually watching what your arm is doing, or closed your eyes and managed not to immediately fall over, you’ve experienced your proprioceptors at work.

Inside Denim • 15th January 2024

Ahead of the Curve

“There’s a lot of denim-related trauma out there,” says Molly Spittal, designer and co-founder of Vancouver-based Decade Studio. “When customers come to my fitting room in our shop, it's a kind of personal journey because I make jeans in a different way.”

Joga Wellness • 23rd May 2021

How to Manifest Your Best Life

I loved my twenties, but I know I carried through them a sense that I was preparing for something. Preparing for what? I don’t know. It was a vague feeling. But something was coming. And then I hit my thirties. Marriage and kids and tweaking my career; I was busy and tired all the time (but not at all unhappy) and still thinking something was coming.

WSA Performance & Sports Apparel • 1st September 2020

Carb Loading

This year's most publicised releases from major running shoe brands have one thing in common: carbon plates. Footwear designers who aren't yet using the technology might want to take note.

McGuire Editorial: Content Marketing, Planning and Editing • 1st January 2020

Want a Successful Inbound Marketing Strategy? Give Better Assignments.

We’ve talked before about that pile of articles from freelancers on your desk — unfinished, unedited, unuseable for the inbound marketing strategy for which they were written. Sometimes they sit there because they’re out of sync with fundamentals of the overall inbound marketing plan.

European Pharmaceutical Executive • 13th January 2016

Spaghetti Junction

When the jar of pasta sitting in your pantry is more reliable than the pack of heart disease tablets tucked inside your medicine box, something has gone wrong.

SkinHealth Magazine Autumn 2017 • 25th January 2018

Can Mindfulness Cure Eczema?

When my friend started eating gluten-free crackers, I was a little surprised. He'd always been a bit of a crisps fanatic. "My new dermatologist told me to stop eating wheat," he explained. "It's for my dermatitis."

WSA Performance & Sports Apparel • 1st April 2024

New Leadership at Foot Locker

A look at Ms Dillon’s time at Ulta might provide the most relevant hints of what is to come. She famously transformed the in-store experience for Ulta’s consumers, so that what had been a busy place that bargain hunting consumers braved in search of good prices on a big selection of drugstore beauty products became a chic, desirable destination for consumers seeking everything from affordable to high range cosmetics, fragrances, beauty tools and more.

World Leather Magazine • 1st June 2020

Sacred Cow: It's the How

The Sacred Cow project makes the case for an ethical, regenerative food system built around well-raised cattle. (Photo credits: Sacred Cow’s Diana Rodgers, who co-authored the book and directed the documentary film.)

WSA Performance & Sports Apparel • 1st December 2019

Why Are Nearly 3,000 Businesses Now B Corps?

Twelve years ago, B Labs awarded its first round of B Corporation Certifications to the companies that had demonstrated an adequate balance of profit and purpose. There were 82 businesses certified that first year; today, there are more than 2700 B Corp businesses around the world.

uGiftIdeas.com • 26th November 2015

Practical Gifts on Black Friday

Black Friday is that special day when mothers tackle mothers in the Barbie aisle and dads arm wrestle perfect strangers over the last Xbox. Or is it? According to our recent holiday shopping survey, most of you aren’t really wild-eyed frenzied toy hunters; you’re just regular people looking for good deals on practical gifts.

Joga Wellness • 23rd May 2021

10 Ways to Ease Your Anxiety Today —

Sources of anxiety surround us. The news. Social media. Global events. Local concerns. Parenting. Being a kid. Work. School. Relationships. Friendships. Peer pressure. Body image. Health. The messages we’re bombarded with can leave us in an almost-perpetual state of anxiety, and it’s important that we have healthy, easy ways to deal with it.

Coconuts + Salty Kisses • 24th August 2018

Considering the Pegan Diet? Here's What You Need to Know

What happens when you put together a Paleo and a Vegan? According to a few jokes I’ve heard, they’ll both talk ceaselessly about their diets. Oh, and usually a Crossfitter will interrupt with a detailed description of that morning’s WOD.

Vita Bella Travel Guides • 11th January 2016

VB Paris: Dine Sample

Limestone walls, black ceilings, a large and intricate fireplace, leather banquettes, slate grey accents, and bright graffiti-esque artwork all combine to achieve a sleek vibe without sacrificing warmth and conviviality.