Shari Shallard

​There are lots of great writers out there, I know. (Maybe you're one of them, but you're short on time so you clicked your way here anyway.) My goal here is to show not only my writing, but the breadth of my experience and its relevance to what you need.

I listen to podcasts when I jog. I hit play as I set off, and for the next 40 minutes my mind is immersed in some other world. Then, suddenly, I’m home. I never once have to hear my own labored breathing. I’m also too busy to read books or write fiction for pleasure, even though both are allegedly my favorite pastimes. It recently occurred to me that those things might be related.

Content marketing means spending more time on what your target audience wants to know instead of what your organization wants to tell them. Content marketing is about developing material that focuses on your readers' interests and needs to build credibility.

You know we’re at an odd crossroads in women’s professional football when a clerk at the video game store knows who Alexandra Morgan is, yet sportswear megabrands are only issuing press releases about male soccer teams. So, I talked to members of the US Women's Soccer Team about how this translates to uniforms.

From my interview with the then-CEO of Allergan, makers of Botox: He wants his pharma to be bigger, without becoming big pharma — and so far it’s working. “If I see signs of bureaucratization or committees developing,” Pyott says, “then I start asking people: 'What are we doing here?"

Nation1099 is made up of people who started out selling our creativity, skills and expertise on a project basis and gradually realized we are business owners. Some of us went to business school, some of us worked in traditional jobs before striking out on our own and some of us are “freelance native” — natural born citizens of Nation1099.

Christmas time with a new boyfriend is simply dreamy. You take those long, meandering evening drives, sipping hot chocolate and looking at Christmas lights. You’ve been longing for this for years and now – oh wait. This might be more difficult than you imagined . . .

Infinite Universe started with Karen Hendrix, but if you look to her for the story of this brand, she’ll point you outward, to the countless human hands and journeys that cultivated her vision. She’ll point to the tribe of women who encouraged her, the stone cutters who hand polish and finish each stone . . .

Until the past century, English monarchs only granted the coveted status of "city" to towns with cathedrals. While that requirement has been relaxed, the English maintain special affection for "Cathedral Cities", places that not only display architectural feats of another time, but actually evoke that time.

Have you ever felt yourself envying a zit? When you listen to a friend complaining about a blemish, do you wish your skincare problem was also solvable by some exfoliater and patience?